Glossary

Ad Copy

Ad extensions

Advertising Budget

Alt Text (Alternative Text)

Auction Insights

Automatic Bidding

Broad keywords

Broad match

Call to Action

Cost per click

Digital Marketing

Display Network

E-A-T

Emotional Triggers

Exact match

Google My Business

Intent

Keyword Density

Keyword Planner

Keyword Stuffing

Keywords

Landing Page

Link Building

Local Keywords

Local SEO

Long-tail keywords

Meta descriptions

Meta Descriptions

Negative Keywords

Online Advertising

Online Presence

Organic Traffic

Page titles

Qualified Traffic

Quality Score

Search Network

Split Testing

Unique Value Proposition

YMYL

Your Money or Your Life