These are brief summaries of a webpage’s content that appear in the HTML code as a meta tag. While not a direct ranking factor for search engines, meta descriptions play a crucial role in SEO by influencing click-through rates (CTR) from search engine results pages (SERPs). A well-crafted meta description provides a concise and compelling overview of what the webpage offers, encouraging users to click on the link.
Typically, meta descriptions are about 150-160 characters long to ensure they display properly in search results without being cut off. They should be written in an engaging manner, include relevant keywords (for context, not for ranking purposes), and accurately reflect the content of the page.
Meta descriptions act as an advertisement for the webpage, giving potential visitors a glimpse of what to expect and why the content is relevant to their query. High-quality meta descriptions can lead to improved user engagement, higher CTR, and can indirectly influence a website’s SEO performance by driving more organic traffic.