Helping your business get found online
Who am I
Focused on delivering real results.
Since moving back to work on the Isle of Wight in 2013, I started writing websites for a wide variety of businesses, charities and other organisations. Over this time I’ve also offered Social Media Management services, Social advertising and Google AdWords management.
Whilst I still offer Google AdWords management services as it provides ‘instant SEO’, over the years its become clear that the best traffic source to grow is Organic. It converts better and, if grown properly, will continue into the future.
This has led me to focus my efforts on proven techniques to grow relevant traffic to my client’s sites, and to measure the results in real-terms, adding positive value to their online business.
Why Organic Traffic
Organic Traffic is a term that describes the natural, unpaid search results generated by search engines like Google and Bing. These results are distinctly different from paid search results, which are achieved through pay-per-click advertising and are the outcome of an auction system. Organic search results, on the other hand, are determined based on their relevance to the user’s specific search query, making them a more natural form of search result.
Through extensive experience in providing Social Media Management and Paid Social Advertising services, and by meticulously analysing the outcomes of these efforts, it has become evident that Organic Traffic consistently outperforms other types of traffic in terms of conversion rates. Significantly, Organic Traffic offers a long-term advantage.
Unlike paid traffic, which disappears as soon as the funding ceases, a well-established organic profile endures and continues to benefit your website. This sustained presence of organic traffic ensures a lasting impact, making it a valuable asset for any online presence.
Organic traffic is free
Once you have established your organic traffic, it continues to flow. Once you stop paying for paid traffic, the traffic stops instantly!
Organic traffic is relevant
The commercial search engines want the top results to be super relevant, so if you can get to the top, users know that you can deliver what they are looking for.
Organic traffic is locational
Many searches are location related, so with a proper strategy and setup, you are more likely to deliver results to people in your area.