These are search terms that include specific geographic locations and are used by individuals looking for products, services, or information in a particular area. Local keywords are a vital component of local SEO strategies. They typically combine a generic term with a local identifier, such as a city name, neighbourhood, or ‘near me’. For example, “coffee shops in Ryde” or “best pizza near me” are local keywords.
Businesses use local keywords to optimise their websites and content to appear in search results for a relevant local audience. This is especially important for businesses that serve specific geographic areas or have physical locations.
By targeting local keywords, businesses can attract more targeted traffic, which often leads to higher engagement and conversion rates due to the relevance and immediacy of the user’s search intent. Local keywords help businesses appear in localised search results, making them more visible to potential customers in their immediate area.