This term refers to the visitors who come to a website from unpaid search engine results. Unlike paid traffic, which is generated through paid ads, organic traffic is achieved through effective SEO strategies and naturally aligning a site’s content with the search queries and needs of the target audience. When a website appears in search engine results due to its relevance and authority on a particular subject or keyword, the resulting visitor clicks are considered organic.
High organic traffic is often indicative of good SEO practices, valuable content, and high user trust. It is a crucial metric for website performance as it can lead to higher engagement, conversion rates, and brand credibility. Organic traffic is generally seen as more sustainable and cost-effective compared to paid traffic, as it relies on the natural ranking of a website within search engine algorithms.