This refers to the practice of optimising a website to increase visibility and attract more customers from local searches. Local SEO targets search queries that are specific to a certain geographical area, aiming to appear prominently in search results for a local audience.
This is particularly important for businesses with physical locations or those serving specific communities. Key elements of local SEO include optimising the website for location-specific keywords, ensuring accurate and consistent business information across online directories (like Google My Business), encouraging and managing online reviews, and creating locally relevant content. Effective local SEO helps businesses stand out in ‘near me’ search queries and within local search results, such as Google’s Local Pack. The goal is to make it easier for nearby customers to find and choose the business when they’re searching for local products or services.