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Ad Copy

Ad copy refers to the text or written content used in online advertising campaigns. In the context of Google AdWords, ad copy is the text that appears in the search engine ads. Effective ad copy is designed to grab the user’s attention, convey a clear message about the product or service being offered, and persuade the user to take a specific action, such as clicking the ad. It plays a vital role in determining the success of an ad campaign.

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