This is an unethical SEO technique that involves overloading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose).
Keyword stuffing is considered a black-hat SEO strategy and goes against search engine guidelines. It results in a poor user experience, as the content on the page often becomes difficult to read and may appear spammy. Search engines like Google have sophisticated algorithms that can detect keyword stuffing and often penalise websites that engage in this practice. Penalties can include lower rankings or even complete removal of the website from the search engine’s index.
Modern SEO best practices focus on creating high-quality, relevant content that naturally incorporates keywords in a way that benefits the reader. This approach aligns with the goal of search engines to provide the most relevant and valuable information to users. Keyword stuffing, by contrast, undermines both the user experience and the integrity of search engine results.