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These are words or phrases that internet users enter into search engines when looking for information, products, or services. In SEO, keywords are essential because they guide search engines in determining the relevance of a web page to a user’s search query.

Websites aim to include relevant keywords in their content to improve their visibility and ranking on search engine results pages (SERPs). Effective keyword use involves research to identify terms that are commonly searched for by the target audience and strategically incorporating them into website content, meta tags, and other on-page elements.

The goal is to align the website’s content with the search intent of users to drive organic traffic. Keywords can be categorized into different types, such as short-tail keywords (broad and general terms), long-tail keywords (more specific phrases), and local keywords (geographically focused terms).

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