How to Sell Online
Assuming you already have a product to sell, choosing how to sell online can be confusing. Having your own site allows you the flexibility of when and how to list your products, and to be able to control the costs. you can also add more value to the customer through your own online shop by adding additional pages, cross linking and collecting information from the user as they browse
Creating your website and online store is only the first step, the challenge is bringing people to your store and raising awareness of your products and services. There are several strategies you can use to bring customers to your site;
Creating and maintaining a good list of customers is essential. However small, email marketing is still one of the most effective ways of telling your customers about news, events and new products or services you are providing. Make sure you have a plan how you will use the website to generate the list. Capture addresses during purchase, offer a newsletter sign up, or perhaps a free download or offers? Make sure your email message always drive people to your website to 'find out more'.
There is a cost with and online advertising, but it's quick and gives you the ability to target people searching for your products and services, and send the to your online store. You can get your advertisement in-front of them just at the right time. Social Advertising also gives you the tools to closely match customers based on geography and a host of demographics, behaviors and interests.
Search Engine Optimisation
SEO is really important and is a primary driver of customer to your website. By understanding the basics, being consistent and having a well structured, through through website site that focuses on the user experience, you can achieve some great results by yourself. There are a lot more aspects to SEO that this, but you can really help yourself with Search Engine Optimisation.
Social Media can be a great way to promote your online store, and bring people to your website. Always have a plan and think ahead. Ad-hoc updates and interaction are essential, but always have a underlying plan of what you will be posting, where, the message and how it will serve a purpose in terms of bringing people to your store.
Depending on your business you may use one or more of the above to increase awareness of your store and products, and its always important that these are used together rather than in isolation. If you'd like to find out more, Contact Chris Court for a chat.