On moving back to the Island, an old acquaintance insisted that I must start to network. I was highly skeptical, but as it turns out networking is a key activity that is not only fun, but has been critical to my personal growth and business development.
There are three main benefits of getting customer reviews; first, to acquire testimonials you can use in marketing your business; second, to better understand what you are doing right and/or wrong as a business; and third, to improve the visibility of your business on Google. In regards to the latter, the importance of accumulating genuine and honest reviews of your services online is ever increasing. Although you may have all the other elements of your local search strategy covered, the power of review data should not be underestimated.
Most of the conversation around AdWords ‘Pay Per Click’ (PPC) campaigns is focusing on selecting the right keywords, combinations and different match types. Focusing on the right keywords can have a huge impact on your marketing results, but far too often, PPC budgets go to waste because “negative keywords” are ignored. So, what are they, and how can we make sure we are optimising our campaigns?
A little over two years ago, Google launched ‘Google My Business’, or GMB, to help businesses connect with customers and get found online. Formally known as ‘Google Places’, GMB pages are a vital element of any local businesses online marketing. And it’s not all about being found online either, because having a GMB page that is properly setup can have a big impact on customers finding and visiting your physical premises too.
Google AdWords is Google’s own advertising service which allows you to place search results for your website on a search engine results pages (SERP’s) by paying for them. Its sometimes referred to as Pay-Per-Click (PPC) or just Paid Search.
Pay-per-click (PPC) іѕ an Internet advertising mоdеl that hеlрѕ businesses to attract trаffіс tо their wеbѕіtеѕ. Unlike organic search engine орtіmіzаtіоn (SEO), PPC іѕ a раіd service. Thе advertiser hаѕ tо рау either to the publisher (wеbѕіtе owner) оr tо the ѕеаrсh engines, bаѕеd оn the tуре оf advertising mоdеl, only when the ad іѕ сlісkеd. Thuѕ, the method creates a win-win situation fоr both the advertiser and the publisher.
LinkedIn can be a massively useful tool for business development. Many people create profiles and sit and hope. This generally doesn't work, but with a little effort and a proactive approach, you can start to work LinkedIn for you and your business.
Ian Mac is joined by Chris from Chris Court Associates. Chris talks about how you can Raise your online business profile, engage quality traffic, convert more customers.
Do you spend time and money promoting your business website on various Social Media channels? Do you send out email bulletins to your client base? Its quite likely that you are wasting a lot of time and possibly a lot of money. Find out why, adn how you can fix it more simply that you would expect
Find out how you can avoid wasting more time and money ...
Have you had a friend request from someone who you thought was already friend? Don't just click accept, maybe take a look at who they might actually be
Most of us know Facebook knows a lot about us, but most of us do not realise what this includes. Follow these 3 simple steps to find out what Facebook knows (or thinks it knows) about you.
Google Adwords is an advertising tool that allows you to target individuals who are already looking for the types of products and services you sell. Here is why you should be using it, and some tips on how;
On July 13th 2015 I was invited to talk on Vectis Radio bu Dale Howarth of Jigsaw Marketing for his 'Business Insight feature.
An excellent array of questions from the public across the UK.
It's not something I've made up, but admittedly it's not a role I had set my targets on to achieve. Through writing websites and working with clients it became apparent that there was a real need to help fill the gaps between the website, Social Media, online advertising, SEO, content and email/newsletters (there is more!)
There is a better way, and a way of making it work for your business
Did you know that you can customise your requests to connect on LinkedIn?
The default connect requests are bland and cold. To get that extra boost, you should always customise your message, but the option to do so isn’t always available to you. Here is how to get that option every time.