How to get Google Reviews

How to get Google Reviews

There are three main benefits of getting customer reviews; first, to acquire testimonials you can use in marketing your business; second, to better understand what you are doing right and/or wrong as a business; and third, to improve the visibility of your business on Google. In regards to the latter, the importance of accumulating genuine and honest reviews of your services online is ever increasing. Although you may have all the other elements of your local search strategy covered, the power of review data should not be underestimated.

Ignore Negative Keywords at your peril!

Ignore Negative Keywords at your peril!

Most of the conversation around AdWords ‘Pay Per Click’ (PPC) campaigns is focusing on selecting the right keywords, combinations and different match types. Focusing on the right keywords can have a huge impact on your marketing results, but far too often, PPC budgets go to waste because “negative keywords” are ignored. So, what are they, and how can we make sure we are optimising our campaigns?

Get yourself on "Google My Business"

A little over two years ago, Google launched ‘Google My Business’, or GMB, to help businesses connect with customers and get found online. Formally known as ‘Google Places’, GMB pages are a vital element of any local businesses online marketing. And it’s not all about being found online either, because having a GMB page that is properly setup can have a big impact on customers finding and visiting your physical premises too.

How Can Pay-Per-Click Help Small Businesses

Pay-per-click (PPC) іѕ an Internet advertising mоdеl that hеlрѕ businesses to attract trаffіс tо their wеbѕіtеѕ. Unlike organic search engine орtіmіzаtіоn (SEO), PPC іѕ a раіd service. Thе advertiser hаѕ tо рау either to the publisher (wеbѕіtе owner) оr tо the ѕеаrсh engines, bаѕеd оn the tуре оf advertising mоdеl, only when the ad іѕ сlісkеd. Thuѕ, the method creates a win-win situation fоr both the advertiser and the publisher. 

Promoting your business website on Social Media? Think Again.

Do you spend time and money promoting your business website on various Social Media channels? Do you send out email bulletins to your client base? Its quite likely that you are wasting a lot of time and possibly a lot of money. Find out why, adn how you can fix it more simply that you would expect

Find out how you can avoid wasting more time and money ...

What the hell is an online presence consultant?

It's not something I've made up, but admittedly it's not a role I had set my targets on to achieve. Through writing websites and working with clients it became apparent that there was a real need to help fill the gaps between the website, Social Media, online advertising, SEO, content and email/newsletters (there is more!)

There is a better way, and a way of making it work for your business